From dispersion to cohesion: enhancing performance through Graphic Facilitation

Schemes bring order. Diagrams outline flows or hierarchies. But there comes a point where that may not be enough, when the goal is not just to present information, but to build a comprehensive understanding that improves coordination, efficiency, and, consequently, results.

From dispersion to cohesion

The day-to-day journey of a company should always feel inspiring and challenging for everyone involved. At its best, the corporate sphere embodies a shared identity and a collective moving together toward common goals. However, the visual materials typically used in organizations—even when well designed—can feel distant, risking dispersion, lack of engagement, or a loss of strategic clarity.

The challenge is ensuring that the company’s strength does not fade into an overly technical discourse that disconnects people—both individually and collectively—ultimately affecting productivity.

Scribing, in its various formats, works across the gap between data dissemination and the message that truly needs to reach people. It sits between the rational and the emotional; between a logical diagram and the lived experience. Drawing has the ability to inhabit that in-between space: while it organizes, it also drives engagement. In other words, it visually facilitates both the path and the achievements.

MrSCRIBING supporting the conversations through Live-Scribing. AENOR (left) and El Corte Inglés (right)

The power of visual metaphors and storytelling

The aim is to generate resonance while communicating effectively at the same time.

Among others, I would like to highlight two aspects of Graphic Facilitation that are especially relevant in this context:

1. Visual metaphors

Visual Thinking in action. The work-in-progress being projected in the room during a strategic meeting.

Visual metaphors act as bridges, helping ideas to be assimilated more quickly and feel more relatable. They make it possible to:

• Appeal to the audience's ingenuity through unexpected associations.

• Translate the abstract into the everyday, bringing complex concepts to recognizable scenarios.

• Highlight details, because what surprises us tends to stay in memory.

2. The narrative dimension (storytelling)

A MrSCRIBING Visual Map taking shape on screen during a presentation.

The narrative dimension transforms information into a story and provides continuity. This allows you to:

• Give the message fluency, showing processes, sequences or milestones in a friendly way.

• Connect facts, linking information with experiences.

• Foster identification, helping each person recognize their role within the whole.

A meeting point that simplifies complexity

Graphic Facilitation can take place live (Graphic Recording), supporting meetings, workshops or corporate events, or through studio-created pieces designed to unfold initiatives on any topic (Visual Maps or Animated Explanatory Videos) .

MrSCRIBING's approach brings into the corporate world elements drawn from comics, illustration, and animation, integrated with design features such as signs, pictograms, and expressive typography. It is a fusion created to distil content and build a natural rapport with the audience through visual cues, hyperboles, and other devices that capture attention and make communication feel more human.

When grounded in solid visual and conceptual criteria, this practice operates as a strategic tool: it structures thinking, aligns perspectives, and makes shared knowledge visible, turning it into a collective sense of understanding.

Three-day workshop for BIC: 15 illustrated posters captured the ideas that emerged throughout the sessions.

Ultimately, it comes down to something very simple: when we all see the same thing, we begin to understand each other better.

Do you believe visuals could reshape the conversations within your team or organization?

Let's talk — I’d love to hear about it.

[Post originally published on LinkedIn on October 22, 2025]