In the industrial world, understanding the production process is essential for operational success. However, clearly and concisely explaining each stage internally can be a real challenge.
Familiar with MrSCRIBING’s previous work for other clients and his ability to communicate visually, Cementos Lemona saw the Video-Scribing format as the perfect opportunity to enhance employee learning. Today, the client has a key resource for its trainers—not only to explain effectively the steps of cement manufacturing in general but also to show which parts of Lemona’s plant are involved in the process. This allows new operators to quickly orient themselves and become familiar with both their work environment and their tasks and responsibilities.
Easy to Follow
Creating a smooth, easy-to-follow visual piece required building a solid script and meticulous planning, based on a thorough understanding of the company’s operations. The strategic placement of drawings and their synchronization with the narration seamlessly guide the viewer’s attention, ensuring that each key point is successfully conveyed and connected within a two-and-a-half-minute duration. Here, the overall design and a coherent graphic synthesis always present the information in a simple way, without ever losing accuracy or important details. Even toward the end, the video takes the opportunity to highlight Cementos Lemona’s 100-year trajectory and its commitment to community-oriented practices, inspiring employees to uphold these principles in their daily work.
Expanding the Impact: From Video to Mural
Impressed by the result of the commissioned work, Cementos Lemona asked MrSCRIBING to adapt the artwork and concepts from the video into a mural to be permanently displayed in the training room. This decision further accelerated the immersion of new operators, reinforcing learning with a unified visual language through the synergy between both formats. While the video is self-explanatory, the mural provides ideal support during lessons, allowing trainers to delve deeper into each of the illustrated aspects, optimizing retention.
Boosting Productivity
With MrSCRIBING, companies can create a dynamic, versatile, and engaging communication space that promotes collaboration and continuous improvement.
As an added value, its visual resources help strengthen organizational culture. Team awareness is enhanced, and employees gain a more holistic understanding of their work setting and how their individual roles contribute to the company’s overall success, boosting productivity.
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